Arm your capture team with well-crafted questions so it can gain a clear understanding of customer requirements and objectives, says Bob Lohfeld, CEO of Lohfeld Consulting Group. Bob Lohfeld is the ...

STAMFORD, Conn.--(BUSINESS WIRE)--Sales leaders looking to cultivate an adaptable sales organization should rethink their current sales efforts across three dimensions, according to Gartner, Inc.

Marketers have been striving to achieve customer understanding for decades. The pursuit is only getting more complex with the predominance of digital activity. “The aim of marketing is to know and ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Sales leaders looking to cultivate adaptable sales organizations should rethink their current sales efforts across customer understanding, customer engagement, and operating models, Gartner analysts ...

Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...