Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

This collaboration gives brands access to The New York Times’s premium mobile ad inventory through Magnite’s platform, enhancing addressability and performance ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

Value optimisation delivers around 29% higher return on ad spend. FunPlus, CrazyLabs, and Banditos report stronger UA performance using value optimisation. Meta aligned attribution with MMPs like ...

It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

LIMASSOL, Cyprus, Feb. 4, 2026 /PRNewswire/ -- PropellerAds, a leading global ad platform specializing in performance-driven advertising solutions, has released its annual market report, The State of ...