Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

It has been difficult to shake the linear communications model that many of us were taught. The underlying assumption of the linear model – that the goal of effective communication is to get a message ...

Over the last several years, the phrase “narrative change” has consistently gained popularity within the social sector. It’s not hard to understand why either. We live in an exceedingly noisy era for ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning responsibly without limiting future growth.