A small local company finds itself in a legal battle with a giant. A Monster, to be exact. Bexar Entertainment, located in San Antonio, claims the Monster Energy Drink company wants them to change ...

A tiny Virginia craft distillery is hoping to slay a monster. Family-owned MurLarkey Distillery in Bristow says it is taking the fight to Monster Energy, the energy drink company, over the right to ...

Beginning on Jan. 1, NASCAR’s top series will be called the Monster Energy NASCAR Cup Series. NASCAR made the announcement on Monday in conjunction with the reveal of its first new logo since 1976.

NASCAR isn’t dropping the term “Cup Series” from its top level with the addition of new sponsor Monster Energy. The sanctioning body announced Monday that the soon-to-be former Sprint Cup Series will ...

Sixty-four-year-old Ian McLean knows you better than you know yourself. As a Bay Area marketing expert and self-described cultural observer, that’s probably his most important job. And, whether you ...