Google has bought the mobile display advertising firm AdMob, the companies announced on Monday. The acquisition, for $750m (£449m) in stock, will "enhance Google's existing expertise and technology in ...

Krishna Subramanian is Co-Founder of mobile ad exchange, Mobclix. AdExchanger.com: Why create a mobile ad exchange? What problem are you looking to solve? KS: Mobclix allows ad networks to reach ...

Facebook has become one of the biggest forces in the mobile advertising market, a new report says, a remarkable achievement considering the social network was not generating any mobile ad revenues at ...

The whole IT industry has high hopes for mobile advertising, but it’s still in its infancy and has many hurdles to overcome before it can deliver on lofty promises of billion dollar revenues, ...

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

Note: Numbers may not add up to 100% due to rounding. In 2016, Microsoft purchased LinkedIn, and display advertising revenue from LinkedIn was consolidated under Microsoft starting that year. Data ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...

Yahoo today launched display advertising for its mobile Web service in 18 countries across Europe, Asia and the Americas, including the United States. Ads appearing near the top of the Yahoo Mobile ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

today released results of a U.S. study on mobile advertising, which found that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile ...