Many marketers have difficulty with the writing portion of their jobs – and writing concise copy is even more challenging. Meta descriptions are an essential part of a successful SEO strategy, but it ...

Metadata remains a cornerstone of digital marketing in 2026, shaping how pages appear in search results and social media ...

Meta descriptions, as most marketers know, are HTML attributes that explain a webpage’s content with a relatively short summary. Until December 2017, that “short” summary was recommended to be only ...

Google updated its documentation on creating high-quality meta descriptions that will show up in the search results by adding examples of best and worst practices. The change was made in the ...

Page titles and meta descriptions aren’t the most exciting SEO tactics to focus on. However, truly optimized page titles and meta descriptions are rare. Focusing on the small details of your SEO ...

The meta description is highly important to your online marketing strategy in general, but very few people realize this or take the time to invest in this particular area. What is particularly strange ...

Google has a report in Google Search Console that shows you your duplicate meta descriptions, the report is called the HTML improvements report. It will document "Meta description problems: Potential ...

Dynamical.biz translated a new eye tracking study done Spanish (PDF here) of how searchers look at the search results on a search results page. Here is the break down of the study, but before you look ...