Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...
Mama Loves to Eat on MSN
How restaurants use menu design to get you to spend 20% more
You glance at a menu, thinking you're making your own decision about what to order. The pasta sounds good. Maybe the salmon? Actually, let's go with the steak. Here's the thing though: restaurants ...
Walk into any pizza shop and an aroma of dough, sauce and cheese will waft throughout the building. Pizza shops have the advantage of giving off a good first impression through smell but when that ...
Cristina Stewart receives funding from the Wellcome Trust. Rachel Pechey receives funding from the Wellcome Trust. More people cutting back on meat would be good news for the planet, but humans have ...
Given the chance, I will opt for a children’s menu at any restaurant — not for the cheaper prices (I order off the regular menu), but for the coloring pages it contains. There’s something both calming ...
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