Sometimes, X is not Gon’ Give It To Ya. It’s a hard lesson that the rebranded de-branded(?) HBO Max is learning this morning. It’s glaring for a few reasons: 1) We knew the streaming video platform’s ...
UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled on a date ...
Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...
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