Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...
Khaleej Times on MSN
What's driving marketing capability across the GCC
The Gulf region is evolving at remarkable speed. With ambitious national strategies across the GCC focused on building ...
Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...
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