CHICAGO--(BUSINESS WIRE)--Market Track, LLC, the leading provider of advertising, promotions, pricing and eCommerce intelligence solutions, announced today that it has acquired Channel IQ LLC (Channel ...

Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

Your retailers, distributors and intermediaries provide an important sales and marketing channel for your products. They enable you to deal with customers in ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Anyone old enough to have opened a mailbox is probably familiar with offers like these coming in all the time. Direct mail and prescreened credit offers have been the tried-and-true financial services ...

Imagine trying to understand Manhattan’s traffic patterns by monitoring individual streets in isolation. You might notice heavy congestion on Broadway and divert cars to 7th Avenue, only to create a ...

Opinions expressed by Entrepreneur contributors are their own. The consumer journey to make a purchase has evolved (and continues to do so) rapidly. There used to be a time when buying only happened ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

This as-told-to essay is based on a conversation with Meredith Noble, the 33-year-old cofounder of Learn Grant Writing, about the marketing strategies that have helped grow her business. Insider has ...

‘For the next three years, we’re going to buy $1 billion of revenue in the channel: $400 million in North America, $400 million euros in Europe—per year—for the next three years,’ says Shaun Maine, ...

EXCLUSIVE: Channel 4‘s television audience sunk to a record low in May amid a painful period for the British broadcaster, which is cutting costs as it navigates a cratering ad market. Channel 4’s main ...