When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Benefit Cosmetics Benefit Cosmetics has cooked up a delightful new packaging range for ...

Another team developed a customer persona through a survey to help determine a design and packaging approach. The team’s Divine line of makeup aims to “make everyone feel regal in their own unique way ...

Ergonomic make-up packaging which blends elegance and accessibility has won the top prize at this year’s Pentawards. At the awards show in Amsterdam this weekend, New York-based studio Established won ...

The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...

Edinburgh-based Pure has designed packaging for a range of make-up accessories for Marks & Spencer. The range, which includes a manicure kit, aims to have a ‘decadent’ feel.