Next time you're up near Eagle's Nest on Vail Mountain, you'll likely notice some small, but culturally significant changes to a few signs around the resort. Both the Pride Express and the actual ski ...

Add Yahoo as a preferred source to see more of our stories on Google. Getty Images / www.campanilefineart.com/Snopes illustration A photo allegedly depicting an ...

Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes around ...

"Mtn Dew" is getting a makeover, with the word "mountain" reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage is unveiling Wednesday a new logo and ...

PepsiCo revealed recently that Mountain Dew will be getting a bit of a refresh, as the company will change the brand's official logo next year. As you can see from the images here, they're taking the ...

Ahead of the 2025/26 ski season, Burke Mountain’s branding has gotten a little *glow up.* The Vermont mountain was purchased in May of 2025, following a 9-year stint in a court appointment ...

After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

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