When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

The South Carolina-based retailer’s updated rewards platform includes increased fuel discounts and more personalized offers for customers.

Carnival Cruise Line hints they are listening to customer feedback on controversial loyalty program changes. Carnival Cruise Line, part of Carnival Corporation & plc, announced last week that it was ...

HTS powers billions in travel and travel fintech sales annually and serves more than 400 million credit card customers across ...

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

Here are 5 boutique hotel loyalty programs worth considering for earning points and rewards at smaller, more independent hotels and resorts.

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

From left, Carnival's chief operations officer Sarah Beth Reno, president Christine Duffy and brand ambassador John Heald on the Carnival Vista in July. Photo Credit: Teri West Carnival Cruise Line ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...