Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Here are 5 boutique hotel loyalty programs worth considering for earning points and rewards at smaller, more independent hotels and resorts.

With 9 million members, Air Canada’s Aeroplan program offers global travel rewards, partner perks, and even ways to earn ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...