Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Here are 5 boutique hotel loyalty programs worth considering for earning points and rewards at smaller, more independent hotels and resorts.

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline Rewards Programs” report released by Point.me, the travel rewards search ...

CEO Elie Maalouf pointed to early results suggesting that IHG's recent marketing efforts and brand development work are leading to growth in a virtuous flywheel for the hotel group. IHG provided a ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...

Wingstop exists online more than most of its fast-casual peer set. During a time when other companies have noted loss of share to sit-down occasions, the chain saw digital sales account for a record ...

“In a time where some loyalty programs are giving less, Ulta Beauty Rewards is proud to give the same amazing benefits our members love, in addition to an even better birthday experience,” said Kelly ...

In the past, customer loyalty was earned with a friendly smile at the corner store. Today, it’s all about the ease of clicking “add to cart” from the comfort of your living room. Recently, ...