Good. Because this took us a while to write. Wishpond is a software provider based out of Vancouver. We make landing pages and online marketing campaigns easy for small businesses, cutting out hours ...

So, the CEO thinks your company Web site is optimized to attract search engine traffic because when he types the company name into Google your home page is listed at the top of the search results. Of ...

Imagine a combination of SaaS CMS, Web analytics, A/B and MVT testing, and optimization of landing pages -- sounds like a novel idea? Hardly. Although every vendor wants to make us believe they are ...

I just finished a landing page optimization project for Alpha Software. The company relies heavily on a 30-day free trial of its Alpha Five database software, and then works to convert trial ...

There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones. B2B marketers say A/B-testing is the most ...