Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary ...

A new system on display at the Lego World expo uses quadcopters to replicate Lego patterns as in-air formations. Fly little Lego bricks! Be free! Leslie Katz led a team that explored the intersection ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The Lego System-in-Play framework, introduced in 1955, means that people can expand their Lego creations with modular pieces manufactured at any point in time. “This means that bricks bought years ago ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...

The Danish toymaker that built a global empire on interlocking plastic bricks has unveiled what executives are calling the ...

Get building with the Lego Classic Creative Brick Box (10696). SAVE 49%: As of May 14, you can get the Lego Classic Creative Brick Box 10696 for just $17.99, down from $34.99. That's a 49% discount ...