When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

Key performance indicators are crucial for ensuring operational excellence. I think, given today’s uncertainty surrounding tariffs and supply chain changes, now might be a good time to review and ...

Key performance indicators (KPIs), have become common parlance in both the business and marketing worlds, as the practice has become increasingly data driven. They are used to define the success of an ...

What are goal setting software and goal tracking apps? Goal setting and tracking tools are software platforms that businesses can use to establish objectives, record progress and measure key ...

Small business owners often struggle to track their companies' key performance indicators (KPIs) because of their packed schedules and limited time to dig into the right tools or reports. However, ...

What are key performance indicators (KPIs) for? The simple answer? Because you can’t manage what you can’t measure. There’s a more complicated answer, too, and we’ll come to that in a moment. In the ...

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