In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...
CAMPBELL, Calif.--(BUSINESS WIRE)--8x8, Inc. (NASDAQ: EGHT), the industry's most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, today announced ...
DENVER--(BUSINESS WIRE)--Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries, with ...