In a world increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoning and growing cannabis industry. The shift in the ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. It is inherently difficult to predict and forecast future ...

Unlike physical assets such as machinery or real estate, intangible assets lack a physical presence. They include things like brand recognition, customer loyalty, patents, copyrights and business ...

The valuation of customer-related intangible assets is a key element of many business appraisals. These intangibles lack physical substance but are crucial assets for a company's success, often ...

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What’s in a name?” That which we call a good, by any other name, would it be as valuable? Conceiving a trademark is much like ...

As businesses shift toward knowledge-based industries and digital innovation, intangible assets are becoming increasingly important in financial reporting, mergers and acquisitions, and overall ...

Although not always easy to quantify, intangible assets are one of the primary sources of strong competitive advantages for businesses and a key source of economic moats. Patents are a legal barrier ...

Businesses consist of tangibles like land, buildings, machinery and staff that have a physical presence. They also include intangibles that have value but don't have a physical presence you can see or ...

We also talk about Roblox, Accenture, Peloton, and Lululemon. Motley Fool analyst Kirsten Guerra and host Mary Long explore the potential of Roblox both as an investment and as a growing social ...

There’s a perpetual refrain in the industry: marketers need to speak the language of the boardroom. Constrained budgets are not new, but the perception is that marketers are increasingly being asked ...

Intangible assets, such as copyrights, patents, trademarks and goodwill, don't have physical substance but still contribute value to a company. Accountants record intangible assets according to their ...