Morris' insights helped frame The New York Times’ examination of AI-generated influencers, trust, and the future of digital ...

The influencer agency will be integrated into PMG soon and take on PMG branding. Digital Voices founder Jennifer ...

The SAG-AFTRA National Board voted to create an influencer and digital creator committee, taking another step to bring influencers into the world of TV and movie stars. The move is an acknowledgement ...

Executives have the opportunity to glean invaluable wisdom from influencers regarding how to manage change effectively and foster a more devoted following In the high-stakes chess game of corporate ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

A Pakistani court on Friday sentenced seven defendants to life in prison for "digital terrorism" crimes after they were tried ...

Balancing brand control with creative freedom is a delicate dance that, when executed correctly, can lead to highly successful influencer marketing campaigns. In the dynamic world of affiliate and ...

Influencer marketing has transformed over the past decade. What began as simple product endorsements has become a refined strategy rooted in authenticity and storytelling. At the center of this ...

Many brands work with micro influencers because they have very engaged online communities. As these influencers grow their platforms, many seek management to help them earn more money. From Vrai to ...

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

Faith Hill. Photo Courtesy of Faith Hill. Faith Hill. Photo Courtesy of Faith Hill. Faith Hill sat down and chatted with this journalist at Joanne Trattoria about being an entertainer, content creator ...