In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

Despite years of investment in data initiatives, many organizations still struggle to become truly data-driven. As Harvard Business Review reveals, 91.9% of executives cite cultural obstacles, not ...

For healthcare data strategy projects, there are four essential elements to turn aspiration into a plan for recurring contribution margin: value-backed data vision; domain-driven use case selection; ...