Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

As Infobip celebrates 20 years of customer communication innovation, the AI-first company envisions the future of agentic AI Global AI-first cloud communications platform Infobip, celebrating two ...

As companies scale personalization efforts, they must balance delivering tailored experiences with ensuring customer privacy ...

Capturing consumer attention today is more challenging than ever. Traditional advertising methods, like broad-based targeting, have lost their effectiveness as modern consumers increasingly expect ...

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...

Ahead of a future that is immensely inclined towards faster operation cycles and output generation, the success of U.S ...

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Making healthier choices is hard. But it’s also something that AI is uniquely positioned to solve, write Sam Altman and ...

As Infobip celebrates 20 years of customer communication innovation, the AI-first company envisions the future of agentic AI ...