I recently outed five management concepts that, while popular, are a waste of mental energy. As a result, several readers challenged me to provide some management concepts that actually DO work.
Thomas Peters and Robert Waterman's theory observations developed foundational points for successful organizations.
The concept of sales "theory" or marketing "theory" is problematic. This is because these are really subsets of a broader microeconomic approach to the manipulation or creation of demand. The concept ...