Goldman Sachs analyst Eric Sheridan maintained a Buy rating on Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) with a price forecast of $220 on Thursday. Sheridan said that expanding upon its recent AI ...

Next steps for publishers seem to focus on AI-powered brand safety and monetization features built into Google's ad platforms. The company on Thursday released several tools for publishers to help ...

BofA keeps Buy on Alphabet, sees AI driving new revenue via subscriptions and smarter ad monetization. Analyst says Google's AI tools may cut clicks but boost targeted ads; Gemini subs could hit $12B ...

Google has confirmed plans to implement Web Monetization in Chrome, allowing website owners to receive micro-payments as tips or rewards for their content as an additional way to generate revenue.

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and AdMob—that will automate manual work for publishers and monetize their content ...