It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Add Yahoo as a preferred source to see more of our stories on Google. You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones ...

This holiday season, Gen Alpha (roughly ages 7 to 14) is emerging as an influential — and lucrative — consumer group with shopping behaviors that look nothing like those of those of previous ...