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7 marketing lessons from the video game industry you should know

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.
Pocket Gamer.biz

Around 60% of Snapchat ads are for games

While the worlds of apps and mobile games are often compared competitively, gamification and M&A are bringing these two worlds increasingly close together.
iGaming Business

Vegangster integrates OnAim gamification platform to drive player engagement

Gaming operators on the Vegangster platform can now launch configurable gamification campaigns designed to increase player ...
Crypto Briefing

C. Thi Nguyen: Enjoyment in activities shouldn't be sacrificed for efficiency, the distinction between games and practical tasks is crucial, and social media's gamifica…

Enjoyment in activities should not be sacrificed for efficiency or higher scores. Games are defined by voluntarily taking on ...