Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Corporate mission, vision and values statements are critical components that successful businesses use to support the company culture, align operational efforts and appeal to existing and potential ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Traditionally a mission statement is a formal summary of the aims or purposes and values of a company, organization, or individual. Purposes are the fundamental goals an organization aims to achieve, ...

You’d be hard-pressed to find an employer whose organization didn’t undergo change in 2020. For so many, it isn’t a matter of whether change occurred but how much and what kind. When you look back on ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

Opinions expressed by Entrepreneur contributors are their own. I always thought vision and mission statements were corporate rubbish that — metaphorically or actually — made up the opening slides of ...