Add Yahoo as a preferred source to see more of our stories on Google. As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with ...

"In most films, the title screen is the first character you see. Those letters are literally the first characters you see." Almost everyone can identify a movie by its font. From Back to the Future to ...

Click to share on Facebook (Opens in new window) Click to share on X (Opens in new window) Click to share on Reddit (Opens in new window) Do fonts matter? That is, do they affect a reader’s perception ...

Do you take the same bit of writing in Comic Sans as seriously as you do when it’s in Helvetica? Of course not, and this is because the way words are presented can drastically affect our perception of ...

The right typeface helps maintain a brand’s consistent look, clarity of message, and protection of its identity. Fonts matter to brands because they’re a key part of how people recognize and connect ...

Font design is a matter of art, practicability and legibility— a good font can totally change the way we view a product or body of text. Whether it’s the stylishly demure Helvetica, the ‘60s-feeling ...