FLoC was supposed to obfuscate your activities by assigning you a FLoC ID based on your interests that grouped you with several thousand similar people. Opponents to the Google plan claim FLoC would ...

Privacy web browser Brave and search engine DuckDuckGo recently announced plans to disable Google’s Federated Learning of Cohorts (FLoC) tracking method. Brave on ...

Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It’s a significant improvement over FLoC, but it leaks audience information ...

Google has an announcement today: It’s not going to do something it has thought about, and tinkered with, for quite some time. Most people who just use the Chrome browser, rather than develop for it ...

Google’s Privacy Sandbox aims to create a framework for advertising across the open web that respects the users’ privacy while enabling marketers to continue to ...

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