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Around 8% of the 31.1 million reviews submitted to Tripadvisor in 2024 were fake, according to the "Tripadvisor Transparency Report 2025." That's more than twice the number detected in 2022, company ...

The Federal Trade Commission issued a rule banning the sale or purchase of online reviews. This rule also prohibits reviews and testimonials credited to people who do not exist or are created by ...

Google may have just proved how important consumers are to its ecosystem. In a bid to enhance the reliability and integrity of its platform, the company has announced new measures to combat fake ...

The U.S. Federal Trade Commission today announced a final rule that will ban marketers from using fake reviews, including those generated with artificial intelligence and other deceptive marketing ...

You’ve read rave online reviews about a restaurant or hotel and made a reservation. Then you show up and wonder if you’re even in the same place the reviewers visited. That’s when you know: They were ...

In the age of online reviews, a single fabricated comment can have a devastating impact on a healthcare provider's reputation. Research indicates that approximately 10.7% of reviews on Google are fake ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

Regulators aim to curb digital chicanery. Their target: fake AI reviews, paid praise, and biased endorsements from influencers. But policing the sprawling review ecosystem may become a headache for ...

Trustpilot, formed in 2007, is a site that aggregates user reviews of companies and websites. The company boasts 238 million reviews on its site, having reviewed nearly a million sites across 50 ...