Businesses can draw attention to themselves and introduce their products or services to large numbers of potential new customers by hosting or participating in special events. These can include grand ...

What makes a successful theme for a business event? As a meeting planner for nearly 15 years, I believe successful meeting themes should be the connective thread to your company’s overall strategies ...

Expect the unexpected. That could be the motto of every event coordinator. Most event planners agree there's no such thing as a typical day. Just ask Carol Rosen, a certified special events planner ...

If the past few years have taught us anything, expect the unexpected. That unpredictability extends to events and reminds us that effective risk management is an often unspoken key to success. Whether ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the staff ...