Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

The marketing mix commonly is described using the four P's: product, price, promotion and place. When creating an event, using these four parameters helps you develop a festival, sporting event, ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Trade Shows Are Important, She Says, But There’s Much More To Events, And Better Ways To Plan And Prepare In Order To Take Advantage Of Them. Event marketing is a useful tool, but few brands and ...