This has led to a common assumption: If AI makes marketing faster and more accessible, then quality should naturally improve as well. In reality, the opposite is often true. AI increases efficiency, ...

“You can chop down a tree with a hammer.” A veteran advisor in Northern California taught me that concept. His point was perseverance can win the day, even if there are better ways of doing things. It ...

Claude Cowork runs parallel agents that create ad images and product copy at the same time, helping teams ship marketing campaigns faster ...

Marketing is key for any business in the event industry, where competition is fierce and standing out is essential. Industry veterans remember the days when managing just a few funnels was enough. Now ...

Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional ...

Revenue growth can be challenging for companies that are just starting out—not only are they faced with smaller budgets, but they likely also have leaner teams. In my experience with startups, scaling ...

We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their work to new heights. AI in agencies. AI tools are enhancing agency ...

To put it simply, AI refers to the simulation of human intelligence by machines, designed to perform a wide range of tasks. For B2B marketers, this means having access to increasingly sophisticated AI ...

In the challenging landscape of the casino industry, efficient marketing plans are essential for drawing and keeping players. In 2023, the international casino market was valued at approximately $130 ...