The primary goal of local SEO is establishing visibility for a local business in the Local Map Pack and/or the top three organic search results. These typically reside just below paid Google ads and ...

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today.

Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. SEM stands for “search engine marketing.” It is the process of ...