Alison Parcell is a marketing analyst for Hallmark Consumer Services, contract packing specialists. Think of direct mail campaigns, and chances are, printed letters promoting goods and services will ...

Crafting direct mail that captures attention and inspires action is both an art and a science. With digital noise at an all-time high, direct mail stands out for its ability to connect in a personal, ...

It started a few weeks ago. Some days there are two catalogs and direct-mail pieces in my mail box, other days even four, and as we get closer to the holidays, the number is climbing by the day. There ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Want to grow your business and entice potential customers, but aren’t sure where to start? Your prospective clients are very busy and they most probably spend their days being bombarded by emails, ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...