At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

The purchase and sale, following one or other of these three modes, can be combined two by two in all possible ways, at the choice of the players, according to their calculations and interests.

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...