Sales professionals today find themselves navigating a dynamic and ever-changing landscape. Platforms like LinkedIn’s Sales Navigator act as a trusted guide, helping teams identify prospects, ...

In the race of digital transformation, artificial intelligence (AI) is often positioned as a game changer. From personalized customer experiences to predictive analytics, organizations are investing ...

At Knowledge 2025, ServiceNow launched its AI platform, built to use any AI, agent or model across the enterprise — driven by unified, real-time data. At its Knowledge 2025 event last week, ServiceNow ...

Digital transformation is likely a term you've heard in recent years. Though it's easy to write off as just another buzzword, the reality is that it's how businesses, including their marketing ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Inmar Intelligence, a leader in data-driven media and incentive technology, today announced a new strategic partnership with Atlanta Vibe, a professional women's volleyball team competing in Major ...