In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Wilmington, DE - January 26, 2026 - As artificial intelligence continues to transform how consumers discover and engage ...

Over the past year, I’ve seen more change in marketing than in the decade before it. And not just because of AI, even though it’s clearly been the spark. What’s happening goes deeper than AI and it’s ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

It’s not just a trend; it’s a smarter way to grow. When you base decisions on facts instead of guesses, your campaigns become more targeted, more personal, and more effective. But getting there takes ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Many organizations today are overwhelmed by vast amounts of data from diverse sources, such as consumer interactions, market trends and operational processes. Mastering data management and analysis is ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Sri Lankan marketers are grappling with a critical inertia in adopting data-driven decision-making, often favoring “gut feel” over statistical analysis despite having the necessary academic background ...

I’m all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed ...