Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

The best shade pairings to accentuate your biggest feature. Carlo A/Getty Images Part of what makes makeup (particularly eyeshadows and lipsticks) so fun is experimenting with new products and ...

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Mastering the art of eye makeup application can be a challenge, especially for beginners. From choosing the right shades for your eye color and skin tone to figuring out which brushes you actually ...

Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...