As pharma DTC platforms continue to expand, regulators will keep an eye on how discounted drugs are sold — and even advertised — in ways that don’t violate anti-kickback laws.

Significant PrEP underutilization remains, with ~600,000 US users versus an estimated 2.2 million who could benefit, largely due to low awareness, stigma, and misconceptions about HIV risk. Yeztugo is ...

As pharma realizes the value of becoming more patient-centric, aligning HCP and DTC brand marketing to the patient journey becomes pivotal. In this MM+M #TrendTalks session, “What does it really take ...

Are you a print subscriber? Activate your account. By Erika Wheless - 3 min 42 sec ago By Brian Bonilla - 57 min 10 sec ago By Tim Nudd - 1 hour 26 min ago By Jon Springer - 3 hours 57 min ago By ...

Indivior has picked Havas as its primary partner for engaging healthcare professionals and patients in the U.S.  | Havas will lead Indivior’s integrated strategy, creative, media and digital efforts ...

In 2023, pharma became the second-largest industry for ad spending in the US, with top brands spending millions each month on T.V. commercials alone. And that’s before considering the spend on other ...

Are you a print subscriber? Activate your account. By Tim Nudd - 15 min 9 sec ago By Erika Wheless - 25 min 9 sec ago By Gillian Follett - 25 min 9 sec ago By Eric Mayhew - 39 min 36 sec ago By Tim ...

Catalina Crunch started off in 2017 as a purely direct-to-consumer (DTC) brand advertising ketogenic (“keto”) snack products on search and social, including Facebook and Instagram. But, as product ...

PVH Corp. has achieved solid growth through its DTC strategy, with a 10% increase in DTC sales, particularly in digital commerce. PVH's effective global marketing campaigns, including collaborations ...