As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Wylie Wong is a freelance journalist who specializes in business, technology and sports. He is a regular contributor to the CDW family of technology magazines. The organization that operates the ...

An effective customer relationship management platform is increasingly becoming a key contributor to business success as we head into 2024, according to Joe Gallick, SVP of national accounts for ...

Today’s sales landscape is more competitive than ever, and sales professionals need every advantage to get ahead of the competition. Amidst the myriad strategies that sales professionals have employed ...

This is about leveraging data and technology to understand and respond to customers, employees, suppliers and stakeholders in faster and more efficient ways. Enhancing experiences. Integrating tools, ...

Business owners sometimes tell Ben Meredith they don't have — and don't need — a customer relationship management system. "Well, you probably do have a system, whether it's Outlook contacts or an ...

The Customer Relationship Management Conference (CRMC) 2025 will take place from June 4–6, 2025, at the Hilton Chicago. The event gathers retail and consumer-facing brands to share strategies in ...

360-degree views of the customer provide a comprehensive landscape of a client's financial situation and enable more personalized and effective advice. This holistic understanding helps build stronger ...