In this contributed article, editorial consultant Jelani Harper discusses how data modeling is the foundation of the data science discipline that’s responsible for the adaptive, predictive analytics ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

The data science and machine learning technology space is undergoing rapid changes, fueled primarily by the wave of generative AI and—just in the last year—agentic AI systems and the large language ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of finance and technology, follow for more. We live in a world where machines can understand speech, ...

Design thinking is critical for developing data-driven business tools that surpass end-user expectations. Here's how to apply the five stages of design thinking in your data science projects. What is ...