In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Customer churn remains a huge issue for telcos, but AI could be the key to changing that. Or, it could fail to live up to its promises.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's data-driven world, the potential of analytics to drive decision-making and foster ...

As organizations turn to advanced analytics to better understand customer behavior, they'll have to tread carefully on privacy and "creepiness." A growing air of excitement surrounds the use of ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

In this special guest feature, Jerry DiMaso, CEO and co-founder of Knarr Analytics, discusses how effective analytics has become such a determinative factor that it’s now evident that those who master ...