I've taken the plunge into content creation on LinkedIn. After reading numerous thought leadership posts, updates from my professional network and the classic takeaway/lesson learned post, I tried it ...

Your LinkedIn post gets a handful of likes. Three people comment. Zero shares. But someone no smarter than you shares a carousel that racks up saves, shares and leads. They cracked the code that turns ...

The reasons why posts fail to get engagement often come down to some common issues: Posts fail to combine authenticity, ...

Social media marketing offers businesses an opportunity to find and communicate directly with their target audience. LinkedIn, in particular, provides business networking features that can help ...

With over 900 million users worldwide, LinkedIn often feels like the ultimate goldmine for professional networking and career growth. But figuring out the right blend of authentic expertise, personal ...

Has your ‘AI radar’ ever gone off when scrolling through your LinkedIn feed? As it turns out, it should have been, with a new study finding that 54% of long-form posts on LinkedIn are likely ...

For most of my career, I avoided Linkedin. I preferred online networking on Twitter (now X), where I joined other academics in sharing publications, debating research findings and, most of all, ...