My son Bob plays a lot of golf. Unlike me, he’s a pretty low scorer, but like me, he plays left-handed, eschews a golf glove and likes the look of the logo of a certain equipment maker: Titleist. When ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...