As AI becomes more common and decisions more data-driven, a new(ish) form of information is on the rise: synthetic data. And some proponents say it promises more privacy and other vital benefits. Data ...

Editor’s note: This article, distributed by The Associated Press, was originally published on The Conversation website. The Conversation is an independent and nonprofit source of news, analysis and ...

For years, businesses have used AI primarily to analyze data, predict trends and inform strategy. Today, AI isn't merely forecasting consumer behavior—it’s actively shaping it. AI-driven platforms are ...

Founded in 2025, DoppelIQ builds AI-powered digital consumers for B2C brands, achieving 80–95% accuracy in predicting ...

As part of my series on how businesses—specifically, the financial services industry—can leverage insights on consumers' grocery shopping habits for risk management and precision marketing, I'll ...

It's the worst-kept secret in business. Despite countless tools, channels to reach consumers, and stunning AI advancements, brands still struggle with the basics: understanding true consumer ...

Data has long been at the heart of nearly every organization. But as organizations adopt increasingly sophisticated artificial intelligence (AI) tools, the challenges around accessing and using ...

Over 30% of U.S. internet users now use AI tools each month, marking a significant shift in digital behavior RESTON, Va., May 29, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in ...

Consumer behavior continues to change, and traditional market research (which usually relies on broad insights and outdated extrapolations) struggles to keep up. Joseph Rutakangwa, co-founder and CEO ...

Deepfakes and bots are yesterday’s problem. Today’s threat is AI-built identities that behave almost like humans—and require ...

At the 2025 FUELD Conference in Dubai, Arindam Bhattacharya was awarded for leveraging AI and synthetic data to drive ...

Global tech executives are racing to deploy autonomous agents over the next two years, but in doing so they face a balancing act: How do you leverage data in a way that maximizes trust and confidence ...