In today’s modern world, data drives most major business decisions — including marketing campaigns, new product development, technology automation, pricing strategy and more. The University of Wyoming ...

Data analytics is a powerful tool that helps practitioners gain a deeper understanding of potential buyers. It’s like having a customized map that sheds light on the specific features and ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...

Most organizations recognize the importance of running on data analytics, and many have even assigned dedicated management roles to this objective — chief data officers (CDOs) or chief data analytics ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

The months and years ahead promise to be an interesting time in the data analytics space. AI and machine learning are already making their mark, elevating analytics—and its front-end sibling, business ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...