Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...

Opinions expressed by Entrepreneur contributors are their own. There’s a good chance that sometime this month you bought pizza. Think back to why you purchased from that particular restaurant. There ...

Companies are increasingly using competitor brands in domain names Brands including Apple, Microsoft and T-Mobile have embraced competitive ads Guidelines should be followed to avoid legal jeopardy in ...

Marketing teams thrive on engaging with customers. Sometimes a little bit of fun competition can offer a great incentive for customers to engage with your brand. Consumers are individuals, and finding ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Kantar today announces the launch of Vivvix (www.vivvix.com), a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence ...