In Elite Daily's Life Behind the Likes series, we talk to the people you know on the internet to find out who's really behind the screens. In this piece, we get the inside scoop from the woman running ...

Soft, delicate soap flowers nestled in a charming vase slowly crack and crumble, creating gentle, satisfying ASMR sounds. The soothing visuals and subtle textures evoke a calm, cozy atmosphere filled ...

"Sharp feel" and "sound" by thinning the soap with a knife, cutter, etc. feel a pleasant feeling as if the brain can trouble "ASMRIt is gaining popularity as being ", and it is spreading by SNS etc.

Soap-cutting videos are having a moment. The soothing viral videos feature people cutting bars of soap and making them smooth. They're a visual version of autonomous sensory meridian response videos, ...